Magazine Program
ROI Calculations
2. How many referrals would you anticipate being generated from your magazine each year?
3. Of these referrals how many would you expect to close?
4. How many prospects would become clients as a result of receiving to your magazine?
5. On average, what would each of these sales bring in revenue?
6. How much additional business would you expect to receive from existing clients receiving your magazine?
Total annual magazines delivered
$
Total annual costs of program
Percentage of new referral closed
Total number of new sales for year
Total new revenue for year
Return on Investment
